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brandeo weekender: chasing thirsty 35-49 year olds, the golden rule, auto...
tips, trends & tidbits from the week of march 10thPepsi skewers the stereotype that digital advertising is just for young consumers. A NYT article reports Pepsi is forsaking mainstream media for...
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Research Brief – Reaching Mall Shoppers, Stereotypes About Gamers
Looking to Reach Mall Shoppers? Look no further than this recent Nielsen study that shows that Adspace Mall Network reaches 47% of mall shoppers viewed content provided on the Adspace Mall Network. The...
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Demographics: Are Boomers the "Gloomiest" Generation?
Matures were known as the “Greatest Generation”; will Boomers (those adults turning 44-62 this year) become known as the Gloomiest? According to a report by the Pew Social & Demographic Trends...
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Why Marketers Shouldn't Overlook 40-Something Online Women
Women 40-49 were later entrants to online than younger women, but a national poll by SheSpeaks, a social network for women’s insights and word-of-mouth marketing, says that 40-something female web...
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Insights: Social Network Ads, Decoy Selling, Clutter, Bankruptcy & Auto...
A Rasmussen poll finds that 51% of U.S. consumers say they won't buy a car from an auto maker that is in Chapter 11 bankruptcy reorganization. Thirty-one percent said they’d be okay with it, while18%...
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