Women 40-49 were later entrants to online than younger women, but a national poll by SheSpeaks, a social network for women’s insights and word-of-mouth marketing, says that 40-something female web users are highly involved in social networking, often demonstrating a more personal connection to online activities than younger peers.
The survey revealed that 40-49 online women “use the web and social networks in ways that mirror the rest of their lives – from finding out about a product, to shopping or monitoring their children’s activities – while the online focus for women 30 or under is primarily social.”
Not only is the #1 online activity of 40-something women shopping, (versus “connecting with others” for younger women), but they also research products online more than their younger counterparts.
Forty-somethings are more likely than younger generations to post product reviews on shopping web sites (62% vs. 53%) and to purchase products based on e-mails from a company (50% vs. 45%).
While they lag behind their younger peers in terms of using blogs to discuss products, 40-somethings demonstrate an active usage of peer-to-peer tools for sharing product and shopping information.
Source: SheSpeaks.com
PRNewswire
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